<\/span><\/h2>\n\n\n\nOver the past 10 years, the digital marketing ecosystem has changed dramatically from the simpler, less fragmented structure of the past. With an estimated global population of 7.88 billion and over 5.16 billion of those being internet users (more than 66% of the population), there are also over 4.76 billion social media users (which is also more than 84% of internet users). Digital marketing via the internet has created a potentially infinite number of traditional and new ways to get messaging out to audiences, as well as the ability to measure the messaging. While it’s now easier than ever to engage in digital marketing, it also brings up new challenges in relation to resource allocation. With so many platforms and touchpoints, where does one focus the budget and human resources?<\/p>\n\n\n\n
<\/span>Current Market Statistics<\/span><\/h3>\n\n\n\n\nWebsite Contribution to Traffic:<\/strong>\u00a064.4% of the total website traffic is from mobile devices<\/li>\n\n\n\nSocial Media Engagement:\u00a0<\/strong>The average person spends 2 hours and 31 minutes a day on social media<\/li>\n\n\n\nBusiness Environment:\u00a0<\/strong>71% of businesses use social media for marketing; 99% of businesses have a website and many have social presence\/marketing<\/li>\n\n\n\nConsumer Behavior:\u00a0<\/strong>88% of consumers note that they research online before making a product purchase<\/li>\n<\/ul>\n\n\n\n<\/span>Web-Based Businesses: Full Review<\/span><\/h2>\n\n\n\n<\/span>Why Is a Business Website Important?<\/span><\/h3>\n\n\n\nA business website is your digital home base \u2013 consumers can find information on your products and services as well as the values behind your brand all in a single place. Websites are not as efficient as social media, but they offer you more control over how users navigate the pages, how content is presented to them, and how you are able to collect data.<\/p>\n\n\n\n
<\/span>Five (5) Major Benefits of Business Websites<\/span><\/h3>\n\n\n\n<\/span>1. Complete Control vs Ownership<\/span><\/h4>\n\n\n\n\nTotal control over design, functionality, and customer experience<\/li>\n\n\n\n You own everything published on the website, as well as customer information<\/li>\n\n\n\n You will not have to worry about losing your presence based on the platform’s decision to change policies<\/li>\n\n\n\n You can build customized features and integrate the technologies that you want<\/li>\n<\/ul>\n\n\n\n<\/span>2. Search Engine Optimization<\/span><\/h4>\n\n\n\n\nBetter possibilities of organic search results<\/li>\n\n\n\n You can focus on the search terms or keywords that you want to use<\/li>\n\n\n\n Higher local SEO opportunities<\/li>\n\n\n\n You get longer-term traffic growth with relevant content<\/li>\n<\/ul>\n\n\n\n<\/span>3. Professional Credibility<\/span><\/h4>\n\n\n\n\nLevel of trust and legitimacy for a brand and organization<\/li>\n\n\n\n Business email so you look professional. (@yourbusiness.com)<\/li>\n\n\n\n Provide detailed descriptions of your product or service<\/li>\n\n\n\n Post customer testimonials and case studies<\/li>\n<\/ul>\n\n\n\n<\/span>4. Generate More Leads and Conversions<\/span><\/h4>\n\n\n\n\nEssentially we now have a well-optimised conversion funnel: When you approach the conversion funnel, do it mindfully. Do not fill useContact Forms, Lead-capture, E-commerce: in line with best practice. Do not just be reactive; be proactive.<\/li>\n\n\n\n With analytics, tracking customer data and behaviour to help us make improvements<\/li>\n<\/ul>\n\n\n\n<\/span>5. Content Marketing Hub<\/span><\/h4>\n\n\n\n\nBlog so you can showcase your thought leadership.<\/li>\n\n\n\n You can have a resource library or other documents for download<\/li>\n\n\n\n You can provide educational content for customers<\/li>\n\n\n\n You can have a comprehensive content strategy that focuses on SEO.<\/li>\n<\/ul>\n\n\n\n<\/span>Disadvantages of Websites