AI chatbot development

  • Trained on your site, documents and product data
  • Website and WhatsApp from the same training
  • Visible handover to a person

Answers from your content, not from the internet

A chatbot is worth having when it answers the questions you actually get, from the information you actually publish, and hands over cleanly when it cannot. We have built this more than anything else, because it is what MagizAI is - a live AI chat and booking product with its own customers, which you can sign up for rather than take on trust.

Talk to us about a chatbot

Buy the product, or have one built

Two different answers, and the cheaper one is right more often than we would like to admit.

Which one you need

Start with MagizAI if it fits

Our own product does website chat, WhatsApp, multilingual answers, bookings and handover to a human, with setup and training done for you. If that is the shape of your problem, buying it is faster and cheaper than commissioning anything, and we will point you at it.

Have one built when the integration is the point

A bespoke build earns its cost when the assistant must read live data from your systems - stock, availability, a customer's account, a ticket history - or act on it. That is integration work, and no off-the-shelf product will do it for your systems.

Either way, the training is the work

Whichever route, somebody has to decide what the assistant is allowed to say and make sure the answers exist somewhere it can read. An assistant trained on a four-page site answers four pages of questions and guesses at the rest.

And the handover is not optional

The fastest way to turn a good assistant into a complaint is to let it keep answering somebody who has asked for a person. Making that exit obvious is a design decision, not a setting.

What separates one that works

Four things, in rough order of how much difference each makes.

The parts that decide it

It answers from your content

Retrieval over your own pages and documents, so the answer is yours and can be sourced. Without that you have a general model guessing confidently about your business, which is worse than no assistant.

It admits what it does not know

An assistant that says "I do not have that, let me get somebody" keeps the customer. One that invents a delivery time loses them twice - once on the wrong answer and again when they find out.

It works where your customers are

For most businesses here that means WhatsApp as well as the website, from the same training. A website-only assistant solves part of the problem and leaves the channel people actually use.

Somebody reads the transcripts

The log of what it could not answer is the most valuable output in the first month. It tells you what to write next, and it is the difference between an assistant that improves and one that is quietly stuck at launch quality.

AI chatbots: common questions

By retrieval. Your pages and documents are split, indexed and searched at the moment somebody asks, and the relevant passages are given to the model to answer from. The model is not trained on your data in the machine-learning sense - it is handed the right extract each time, which is why the answer can be sourced and why updating your site updates the answers.

Buy it if you need website and WhatsApp chat, multilingual answers, bookings and handover - that is what it does, setup included. Commission a build when the assistant has to read or write live data in your own systems, because that integration is specific to you and no product will have it.

Retrieval over your content reduces it sharply because the model answers from a supplied extract rather than from memory, but it does not eliminate it. The mitigations that matter are instructing it to refuse when the extract does not contain the answer, showing the source, and reading the logs for the cases where it reached anyway.

The major models handle the languages your customers are likely to write in - English, Arabic, Hindi, Urdu, French and more - from the same English training content. For businesses selling to Gulf and European buyers that is usually the single most valuable feature, and it costs nothing extra to switch on.

If it answers from an existing website with reasonable content, days rather than weeks. The time goes on deciding what it may say, filling the gaps in your content, and testing the handover - not on the model.

There is a per-conversation cost from the model provider plus hosting, and for most small businesses it is a small monthly figure rather than a capital cost. MagizAI publishes its own pricing from ten dollars a month; a bespoke build depends on volume and integrations, so we quote it rather than guess.

Related work

What sits behind a chatbot, and what it becomes if it needs to act.

Talk to us about a chatbot